New Study Reveals Gender-Based Preferences in U.S. Car Wrap Market
May 25, 2025 | Austin, TX — In a new nationwide survey focused on automotive customization trends, striking differences have emerged between male and female car owners in the United States when it comes to choosing car wraps. The study, conducted among over 2,000 drivers across various states, highlights the growing diversity in how Americans express their style through paint protection film (PPF) and car film — and how gender plays a significant role in shaping preferences.
According to the results, male drivers are more likely to favor bold, expressive designs, with a strong lean toward color film and color PPF options. High-gloss finishes, metallic sheens, chrome-like textures, and even iridescent or matte neon styles are top choices among male participants under 45. Many cited the desire to “stand out,” “feel unique,” or “make a statement” with their vehicles.
In contrast, female drivers show a consistent preference for sleek, elegant, and understated aesthetics. Subtle satin finishes, deep pearlescent hues, and especially clear TPU-based paint protection film are significantly more popular among women. Practicality and long-term paint preservation were frequently mentioned as key motivators, with a growing number of female drivers choosing car wraps that protect without altering the vehicle’s original look.
One respondent from Arizona noted, “I love the idea of preserving my paint without changing the color. I went with a clear TPU wrap that’s almost invisible but keeps my car looking new every day.”
This aligns with an industry-wide trend: TPU (Thermoplastic Polyurethane) continues to dominate the high-end car wrap segment due to its unmatched flexibility, resistance to scratches, and self-healing properties. Whether it’s a color PPF or transparent application, TPU-based solutions are now seen as the gold standard for performance and longevity.
For business owners in the B2B space — such as auto detailing shops, dealerships, and vehicle customization centers — understanding these gendered trends offers a competitive advantage. Stocking a wider range of color film and clear PPF options tailored to different user preferences can directly impact customer satisfaction and sales.
The study also showed regional variation: urban areas like Los Angeles, Miami, and New York saw a higher demand for bold color PPF styles regardless of gender, while suburban and rural regions leaned more conservative in design — favoring paint protection films that blend into factory finishes.
Amid this evolving landscape, one brand is consistently delivering what modern drivers — male and female — are looking for: MHOO. Known for its dedication to innovation and material performance, MHOO offers a wide portfolio of car film solutions, including both eye-catching color wraps and ultra-clear TPU paint protection films that prioritize subtlety and strength. As Americans seek to balance personal expression with practical protection, MHOO stands at the forefront — empowering every driver to choose how they wrap, and how they’re seen.
