U.S. Household Car Ownership Remains High — Car Wrap Adoption Set to Surge by 2030
July 27, 2025 | Chicago, IL — A new nationwide transportation study reveals that U.S. household car ownership remains among the highest in the world, with over 91% of American households owning at least one vehicle, and nearly 59% owning two or more. As vehicle ownership stays strong across both urban and suburban areas, a notable shift is taking place — one centered on how Americans protect and personalize their cars.
According to recent industry estimates, approximately 22% of vehicle owners in the U.S. have applied some form of automotive film, whether for protection or customization. Among these, paint protection film (PPF) and car wrap solutions are rapidly gaining ground, especially as newer materials and finishes enter the market.
At the core of this shift is the rise of TPU-based paint protection film — a high-performance, ultra-durable material that offers self-healing, UV resistance, and superior clarity. Clear TPU PPF is especially popular among families and everyday drivers who want to preserve their vehicle’s factory finish without altering its original color.
On the other hand, color PPF and color film are becoming increasingly common among trend-forward households and younger drivers looking to express personality or give their car a facelift without a permanent paint job. From satin graphite to pearl white, color car wraps allow drivers to stand out while still benefiting from the protective properties of modern car film technology.
Industry analysts forecast that by 2030, more than 35% of privately owned vehicles in the U.S. will have some form of car wrap or PPF installed, driven by a combination of consumer awareness, falling installation costs, and rising resale value of well-maintained vehicles. Additionally, more B2B fleet operators are embracing TPU-based PPF to reduce maintenance costs and protect high-mileage service vehicles.
For American families, the motivation is increasingly practical: vehicle replacement costs are rising, and maintaining exterior condition is a smart investment. Yet, many also see it as a way to add personal flair, explore color finishes, or protect family vehicles from the wear of daily life.
One emerging brand that continues to gain attention in this space is MHOO — a forward-thinking provider of car wrap solutions that blend advanced material science with modern design. From ultra-clear TPU paint protection film to bold color PPF for full transformations, MHOO is helping American families, enthusiasts, and businesses protect their investments — and express themselves — one wrap at a time.
